Recently we have had a surge of interest from clients, trying to inject social media into their brand, and I thought I’d share a few quick pointers to consider when doing that.
- Consider whether you actually need to setup a facebook page or twitter account for your business, or whether you’re simply doing it ‘because everybody else is’. It’s superfluous if you’re not planning to be continuously involved in updating those and spreading the word.
- Pay close attention to what people are talking about in your industry. You should be listening about what your customers think and who they share the information with.
- Engage with your audience and build trust around you. Genuinely try to solve their problem and offer some positive feedback.
- Share quality content or information, be tips or advice.
- Be ready to act quickly if a crisis unfolds. You have to expect that not everyone will like you, but be positive and quick to respond to negative feedback, and hopefully nullify it before it spreads further.
- Regularly start the conversation or topics, as with careful planning you can steer the type of conversation in a more favourable direction.
- Carefully monitor your social landscape and pay attention to whether conversation is continuing. Continue to have a presence and in consider responding to negative or wrong information.
- Do not bad mouth anyone. Always be polite and courteous with your responses.
- Enlist fans that you know well, such as friends, clients and employees, someone who knows the company and have positive sentiment about your services.
- Never spam. Your interaction should be genuine and helpful, providing information that is relevant to your customers. You audience will quickly catch on if you’re trying to cheat them into buying something.
